The bike is cooler

I always wanted to be a pilot, but one thing led to another, and before I knew it, I was happily working in advertising. A fan of good ideas, cycling, and ice-cold beer, I’m convinced that creativity applied to innovation is one of the most powerful tools for connecting with people and making a difference.

Born in Buenos Aires, raised in Patagonia, I crossed the Atlantic to explore Europe, and after some time wandering, I fell in love with Madrid, where I began my career as a copywriter before returning to Argentina. Currently living in Spain, my journey over the years took me through various fields (including political marketing and digital product development), allowing me to be part of different projects, work with clients and brands of all kinds, and bring ideas to life across different media and markets.

Continuously adding things to my ‘bucket list,’ at this point, I find it odd to speak about myself in the third person. Therefore, suddenly shifting to a narrative not requested, I’ll share that I love telling stories and creating beautiful things (of course), but more than anything, I enjoy doing things that are worthwhile and provide real value.