Blanca Sánchez de Cos

of Communications

A die-hard traveler and lover of languages

After living in the United States, London, and Paris, she realized that her passion was the art of communication. She began at Sony Pictures but soon swapped sets for stages and joined Sony Music, where she honed her skills for six years. In her own words, it was “the best and most challenging school.” She feels a humble satisfaction for the launches of then-unknown artists like Shakira, Beyoncé, the international boom of Las Ketchup, Chayanne, Jennifer Lopez, Ricky Martin, Bruce Springsteen, and more.

One fine day, she decided to change her surroundings and took her love for music elsewhere. She landed at an advertising agency where she began working for one of the fastest-growing sectors: video games. Soon after, she took on new challenges with clients like Pernod Ricard, Grupo Lacasa, Tapicerías Gancedo, Prosegur Activa, Schweppes, MCC, Xbox, FedEx, and others. After many years fully dedicated to communication, her eyes still light up when she sees a news story about a client she launched.